1971, New York City: guitarist and electrical engineer, Larry DiMarzio, discovered a way to recreate the standard-issue sound of stock pickups. He achieved this by replacing the existing pickup with a revolutionary, direct-replacement of his own design. One year later, DiMarzio Musical Instrument Pickups, Inc. –soon to become DiMarzio, Inc. was born! DiMarzio, Inc. quickly became a leader in the pickup replacement and guitar electronics industry. Over 45 years later, DiMarzio, Inc. is still best known for their Direct-Replacement Pickups. Throughout the years, the DiMarzio, Inc. merchandise line has expanded from guitar and bass pickups to include the famous Clip-Lock Strap, luxury straps, cables, and hardware.
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